Liz joined the HFG team in April of 2012 as the Director of Marketing. She is a proud graduate of The University of Michigan and holds a Bachelor’s degree in Journalism and Public Relations. Liz has spent her career working in various aspects of the communications industry including news/broadcast media, publishing, event planning and at various magazines. She oversees the marketing and public relations department at Herbert Financial Group and handles the development and implementation of the HFG brand, the annual strategic and tactical marketing plan, market research and analysis, event and seminar management, the development and management of prospecting programs and onboarding, creation of all marketing and public relations materials, website design, social media strategies, and writing and disseminating press releases, fact sheets, media kits and the HFG blog. Liz currently lives in Farmington Hills with her husband Dave and their adorable Yorkie, Tigger. In her spare time she enjoys traveling, baking, reading and salsa dancing.